Digipak Reflection

This was the first Digipak I created for my artist Mike Smith, i tried to follow many of the typical conventions of dance genre digipkas, such as an image of the artist, his name in a bold font, bright colours, and a fun picture. However, this was not my most successful digipak as it didn't have a professional edge to it and the colours don't stand out as much as they could. However, the image on the front cover blended in well and is large enough for the audience to see what the artist looks like and to see the emotions conveyed in his facial expression. Also the font and colour of the artists name stands out well on the darker background and forces the reader to read the artists name, so this draws the readers attention.

 

This is the back cover of my first digipak, the image shows a typical convention of the dance genre as it shows a fun and lively atmosphere at a gig. This image will excite the reader as they will want to listen to the artists music if they see that this large crowd has already seen him live and had as much fun as they look like they are having. Also the bright colours that stand out in the image will draw the readers attention. In additional I included some necessary information such as the song list and the record companies logo.

This thank you message will excite the reader as they know the artist appreciates their support and it allows the fans to get some recognition. I followed the same colour scheme on this page as I did on the front cover to keep it consistent and to make the writing stand out on the darker background.

This images of the artist will excite the viewer as they get to see what the artist and they can see his emotions which may convey what the songs sound like and what messages they convey in their lyrics.

 

I could definitely make some changes to this digipak, such as using better images, brighter colours and including another album title to make it more attractive to the target audience. I believe my second attempt at a digipak was much more successful, although this first attempt does contain many features which i did decide to keep in my final digipak, for example; the song list, record label logo, the image on the back cover and the use of a close up image on the front cover.